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LG Hausys Floors Names New VP for Expansion Into Residential Resilient Flooring

By FAF Staff Writer, (557 words) Posted in New Floor Products on September 1, 2009
There are (119) comments permalink

LG Hausys Floors recently announced the launch of resilient floor coverings for the residential flooring market. The new resilient DECO Essential & Advantage LVT floors is the first flooring product from LG Hausys Floors to be introduced to the residential market. DECO is FLoorScore certified and manufactured with 14% post–consumer recycled materials to make it green resilient flooring option, a great vinyl floor alternative.

08/26/2009 – LG Hausys Floors, the resilient floor covering division of LG Hausys America, Inc., has entered the residential flooring market and hired 20–plus year industry veteran Curt Robinson to direct the business. Robinson served as a special consultant to LG Hausys Floors during the research phase of the residential launch, and began his official duties as the new Vice President of Residential Business for LG Hausys America, Inc. on August 17, 2009. Robinson has spent the last 11 years serving as National Sales Manager and GM of Residential Contract Business with Mannington and Armstrong, respectively.

Under the direction of LG Hausys America, Inc. president Simon Hong, and executive vice president of flooring Dave Thoresen, the decision to enter the residential flooring segment was recognized as the next logical step to establish the LG flooring brand in the North American marketplace. For the last decade, LG Hausys Floors has been manufacturing high–quality commercial LVT, EVT and resilient sheet flooring options, and will now transfer that technology and innovation to the residential sector.

"Curt (Robinson) offered his expertise to LG Hausys Floors over the past eight months to help us better understand the residential flooring segment," said Thoresen. "After researching the opportunity to enter this channel, and reviewing the initial products he developed to differentiate LG flooring in the mainstreet commercial segments, we felt he was the appropriate person to direct the business."

"We will leverage the brand awareness, innovation in technology and value that consumers have come to expect from LG products across all disciplines," said Robinson. "LG is one of the most recognized and fastest growing global brands. We feel our distributor, retailer and contractor business partners can capitalize on this momentum. Not only will our new LVT products provide value from a construction and performance standpoint, but the buying experience we will create for the retail consumer will benefit our distributors and dealers, and ultimately help increase sales for the entire category.

"Our first introduction, LG Hausys Floors DECO Essential & Advantage LVT, offers a true wood plank and stone visual for homeowners, property managers, multifamily, new home construction and light commercial markets. The value of this product launch rests in the overall high–quality construction, the realistic visual and textured urethane wearlayer. But DECO Essential & Advantage, similar to our commercial product line, also address environmental and maintenance concerns – two major topics of interest in today's marketplace. Manufactured with a minimum 14 percent post–consumer recycled content and featuring our LG Easy Clean UV wear surface, the product line offers a sustainable flooring option for 'green' projects or ones seeking LEED certification, as well as life–cycle benefits and savings by being so easy to clean and maintain."

LG Hausys Floors, one of the world's foremost producers of resilient floor coverings for the residential contract and commercial marketplace, has been supplying North America with the highest–quality product lines for over a decade. The company's manufacturing facilities use the most advanced technology to produce FloorScore certified flooring, ISO–14001 and ISO–9001 certified for both environmental and quality standards. For more information, please contact LG Hausys Floors, 900 Circle 75 Parkway, Suite 1500, Atlanta, Georgia 30339. Ph: 888–543–5872. For samples, call 888–543–5872 ext 1.

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