Calling all flooring pros - this Blog's for you! Keep up with the latest industry trends and stay connected with other pros. It's a great way to share ideas, ask questions, and share tales…..go on, take the floor!
By FAF Staff Writer, (557 words) Posted in New Floor Products on September 1, 2009
There are (137) comments permalink
LG Hausys Floors recently announced the launch of resilient floor coverings for the residential flooring market. The new
resilient DECO Essential & Advantage LVT floors is the first flooring product from LG Hausys Floors to be introduced to
the residential market. DECO is FLoorScore certified and manufactured with 14% post–consumer recycled materials to
make it green resilient flooring option, a great vinyl floor alternative.
08/26/2009 – LG Hausys Floors, the resilient floor covering division of LG Hausys America, Inc.,
has entered the
residential flooring market and hired 20–plus year industry veteran Curt Robinson to direct the business. Robinson
served as a special consultant to LG Hausys Floors during the research phase of the residential launch, and began his
official duties as the new Vice President of Residential Business for LG Hausys America, Inc. on August 17, 2009. Robinson
has spent the last 11 years serving as National Sales Manager and GM of Residential Contract Business with Mannington and
Under the direction of LG Hausys America, Inc. president Simon Hong, and executive vice president of flooring Dave
Thoresen, the decision to enter the residential flooring segment was recognized as the next logical step to establish the LG
flooring brand in the North American marketplace. For the last decade, LG Hausys Floors has been manufacturing
high–quality commercial LVT, EVT and resilient sheet flooring options, and will now transfer that technology and
innovation to the residential sector.
"Curt (Robinson) offered his expertise to LG Hausys Floors over the past eight months to help us better understand the
residential flooring segment," said Thoresen. "After researching the opportunity to enter this channel, and reviewing the
initial products he developed to differentiate LG flooring in the mainstreet commercial segments, we felt he was the
appropriate person to direct the business."
"We will leverage the brand awareness, innovation in technology and value that consumers have come to expect from LG
products across all disciplines," said Robinson. "LG is one of the most recognized and fastest growing global brands. We feel
our distributor, retailer and contractor business partners can capitalize on this momentum. Not only will our new LVT
products provide value from a construction and performance standpoint, but the buying experience we will create for the
retail consumer will benefit our distributors and dealers, and ultimately help increase sales for the entire category.
"Our first introduction, LG Hausys Floors DECO Essential & Advantage LVT, offers a true wood plank and stone visual for
homeowners, property managers, multifamily, new home construction and light commercial markets. The value of this product
launch rests in the overall high–quality construction, the realistic visual and textured urethane wearlayer. But DECO
Essential & Advantage, similar to our commercial product line, also address environmental and maintenance concerns
major topics of interest in today's marketplace. Manufactured with a minimum 14 percent post–consumer recycled content
and featuring our LG Easy Clean UV wear surface, the product line offers a sustainable flooring option for 'green' projects
or ones seeking LEED certification, as well as life–cycle benefits and savings by being so easy to clean and maintain."
LG Hausys Floors, one of the world's foremost producers of resilient floor coverings for the residential contract and
commercial marketplace, has been supplying North America with the highest–quality product lines for over a decade. The
company's manufacturing facilities use the most advanced technology to produce FloorScore certified flooring, ISO–14001
and ISO–9001 certified for both environmental and quality standards. For more information, please contact LG Hausys
Floors, 900 Circle 75 Parkway, Suite 1500, Atlanta, Georgia 30339. Ph: 888–543–5872. For samples, call
888–543–5872 ext 1.
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