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Pro Blog

Wilsonart Launches New Sustainability Website

By FAF Staff Writer, (501 words) Posted in Green Flooring on October 27, 2009
There are (47) comments permalink

Wilsonart flooring recently launched a new website detailing the company's sustainability efforts and what they are doing as partner in global environmental responsibility. Wilsonart has been working hard to improve their eco–friendly programs including certification of laminate flooring and solid surfaces recycled content products by Scientific Certification Systems. Learn more about Wilsonart's sustainability program that includes people, products, processes, and the planet.

TEMPLE, Texas ––(Business Wire) –– Wilsonart launched a new website to present a comprehensive view of what the decorative surfacing leader has done and will continue to do as a responsible partner in global environmental stewardship. sustain.wilsonart.com presents abalanced view of how the company's products and processes fit into the larger sustainability picture.

"For more than 50 years, being a responsible member of the global community has been woven into the culture of Wilsonart," said Rajesh Ramamurthy, Director of Sustainability. "As our manufacturing and distribution networks have expanded worldwide, our impact on the environment has become increasingly important. But the fact is, environmental stewardship has always been our policy of good business. Sustainable processes and products are clearly opportunities for innovation and development, and we are proud to lead the way for the decorative surfacing industry."

Under Ramamurthy's direction, Wilsonart has worked closely with all parts of the company to identify and monitor programs, many of which were already in place, and to develop a plan for continuous improvement in incorporating all aspects in the company's products and processes. Already this year, the company's key products (Laminate, Flooring and Solid Surface) have been certified for recycled content by Scientific Certification Systems (SCS), the global leader and third–party endorser of environmental sustainability claims.

This new certification reflects Wilsonart's insight into what their customers want and need on the sustainability front. The new website presents the company's values, products and solutions as a resource to drive these "best business practices" as leverage for everyone to move forward and meet sustainability goals.

From programs that help employees work and grow in a safe, healthy environment to detailed information about the sustainability story for each Wilsonart product, sustain.wilsonart.com takes a holistic approach to presenting the company's commitment to their industry partners in providing environmentally sound solutions.

PEOPLE: Employee programs include education, health, safety and well–being.

PRODUCTS: Sustainability is a process, not a conclusion, to ensure minimal impact on the environment. Detailed information about the company's ongoing sustainability story for each product includes product construction (including key ingredients), certifications & certificates and performance & technical data.

PROCESSES: Programs span energy and waste management to ensure manufacturing and distribution processes leave a minimal environmental impact.

PLANET: To be good citizens of the planet, Wilsonart and its employees support many programs that contribute to the success and quality of life for their customers and community.

Wilsonart is a leading manufacturer of decorative surfacing products including Wilsonart® HD® High Definition® Laminate, Wilsonart® Laminate, Wilsonart® Solid Surface, and Wilsonart® Flooring. The company has been recognized by the Smithsonian Institution's Cooper–Hewitt National Design Museum, Interior Design magazine and Home Magazine for design excellence.

Wilsonart® International is based in Temple, Texas. For more information, call the Wilsonart Customer Service Hotline at 800–433–3222. Consumers can also visit www.countertop.com and professionals can visit www.wilsonartcontract.com.

Wilsonart, HD, High Definition Laminate are registered trademarks of Wilsonart International.

Axiom Marketing Communications
Mike Ferrara, 952-224-2939 x12
mferrara@axiomcom.com

Copyright Business Wire 2009

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