Beaulieu of America launches "Bliss for the Holidays," a holiday sales campaign for registered Bliss dealers. For every 200 yards of Bliss carpet sold, the dealer will earn a $200 American Express Gift Card. Bliss by Beaulieu™ carpet, named by them as "The nicest carpet in the world™," is made with PermaSoft® Plus Solution Dyed fibers that help resist stains and wear.Beaulieu is a leading carpet manufacturer always innovating with products like Bliss.

Dalton, GA, September 9, 2009 –– Beaulieu of America is getting a jump on the holiday season by introducing a fall campaign aimed at stuffing dealer stockings with American Express® Gift Cards. Called "Bliss for the Holidays", the program launches officially September 15 and runs through the fall selling season, until November 30. Qualified and registered Bliss dealers can sell 200 yards of any Bliss by Beaulieu™ carpet and earn an American Express Gift Card worth $200. There's no limit on the number of gift cards dealers can earn. The Bliss for Kids collection is excluded from the program and there are other requirements that dealers can get from their Bliss representative.

Bliss had success with a gift card program earlier this year and decided to bring it back for the fall. "This is a great way for people to earn extra money for holiday gift buying or travel," said Patricia Flavin, Senior VP Marketing for Beaulieu of America. "People love them because they spend just like cash so many places and the American Express brand is so well respected."

Beaulieu of America is the largest carpet–only producer in America with brands such as Bliss by Beaulieu™, Coronet®, and Hollytex® Commercial Solutions and Beaulieu Property Management Solutions for the multi–family housing industry.