Christine Whittemore of Simple Marketing Now LLC, will be delivering the keynote at Big Bob's annual convention. Joining
her will be Damien Patton the CEO of FindAnyFloor.com. Damien has been traveling delivering many speeches across the
country. At this flooring convention, Damien will speak on how flooring consumers search online and how to target these
searches. Christine's speech will Focus on delighting women customers with consistent, integrated retail experience.
Kinnelon, NJ – Christine Whittemore, chief simplifier of Simple Marketing Now LLC, will keynote Big Bob’s
Flooring Outlet
Annual Convention taking place in Chattanooga, TN from January 21st through 23rd, 2010, at the Chattanoogan Hotel. The
convention’s theme is “Think Pink and Best Practices” in recognition of the importance of the
industry’s highly coveted
female consumer.
“Women make or influence over 80% of the purchase decisions,” says Whittemore. “Smart flooring
retailers such as Big Bob’s
recognize the importance of women consumers and offer their dealers opportunities to learn from industry experts as well as
exchange best practices.”
Whittemore’s presentation, titled “Flooring The Consumer: In-Store and Online” will not only address
marketing to women,
but also the criticality of delivering a memorable and consistent customer retail experience in-store and digitally. “Women
consumers pay close attention to details. Inconsistencies between how a woman experiences a retailer online and offline will
affect her willingness to do business,” adds Whittemore.
“Our members are the best, the brightest and most dedicated retailers in the industry,” says David Elyachar,
aka Big Bob.
“They recognize the opportunities associated with making the Big Bob’s Flooring Outlets retail experience more female
focused. Christine’s knowledge and expertise are renowned in the industry. She will enhance our overall program and
provide a
fresh, inspiring format for all of our business owners.”
Joining Whittemore are professional flooring industry speaker and motivator Warren Tyler and Kansas City publisher Ann
Butenas from ANZ Publications who will address networking, and, to discuss digital technology, Damien Patton from
FindAnyFloor.com and Jay Flynn and Shannon Bilby from Creating Your Space.
Owners and managers from all 45 Big Bob’s Flooring Outlet franchises around the country attend the annual event.
For information about Simple Marketing Now, visit http://SimpleMarketingNow.com or simply contact Whittemore at
cbwhittemore@SimpleMarketingNow.com.
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About Simple Marketing Now LLC
Simple Marketing Now is a marketing communications consultancy that provides organizations with the right combination of
traditional marketing and social media marketing to improve the customer experience and build brand. Simple Marketing Now
issues the Social Flooring Index - http://SocialFlooringIndex.com - which monitors the social state of the Flooring Industry.
For more information, visit http://SimpleMarketingNow.com.
About Big Bob’s Flooring Outlet of America, Inc.
For more information about Big Bob’s Flooring Outlet of America, Inc., please visit
http://www.bigbobsflooring.com/about_us.html
