Calling all flooring pros - this Blog's for you! Keep up with the latest industry trends and stay connected with other pros. It's a great way to share ideas, ask questions, and share tales…..go on, take the floor!
By FAF Staff Writer, (480 words) Posted in Business on November 17, 2009
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Swisstrax garage flooring recently had their garage floor tiles used and on display at this years Lowe’s Motor
Coca Cola 600 NASCAR race. Swisstrax also provided Logotiles for Lowe’s Motor Speedway box suites. Learn more about
Swisstrax garage flooring products below.
Swisstrax Garage Flooring got into the race and in the game with Lowes Motor Speedway and The National Tailgating
Indio, Calif. (Vocus) November 17, 2009 –– Swisstrax, garage flooring supplier for the
League (NTL), was proud to have their garage floor tiles in use and on display at this year’s 50th anniversary of
Motor Speedway’s Coca Cola 600. NTL travels the States, now following the NASCAR circuit, with pre–race
those attending the race. The snap–together, modular garage flooring was in the game as it provided an easy to
assemble, non-slip floor for the NTL’s corn hole game pad and Lowe’s displayed the flooring as entrance pads
speedway grounds and a pad inside Lowe’s VIP Suite. Swisstrax had also provided Logotiles for Lowe’s Motor Speedway,
commemorating their 50th year by incorporating their logo into the entrance pad to their box suite. Other Logotiles included
an NTL/Budweiser logo and two Budweiser logos installed in the game pad and a 50th Coca Cola 600 logo in the entrance pad to
their box suite.
Randy Nelson, Owner of Swisstrax, flew out to North Carolina for the event and helped with installation of the garage
flooring tiles. "We had a great time and are honored that Lowe’s Motor Speedway is now using our product. It rained quite a
bit during the two days and the flooring tiles provided an anti–slip, puddle–free surface for the game pad and
suite entrances. Because we carry a variety of colors, we were able to create designs for the floors that harmonized with the
logos and our Logotiles topped the pads off with corporate identity."
John Cox of Lowe’s Motor Speedway noted, "Great garage flooring system, provided our sponsors with a new and unique
branding opportunity during our big three events in 2009. Quality of the product and the support from the folks at Swisstrax
was second to none!"
About Swisstrax – Swisstrax, Inc. offers a practical and modern alternative to standard concrete and epoxy garage
flooring. Randy Nelson, President, directed the development of this revolutionary garage flooring product line in Switzerland
over 19 years ago. Randy brought the product back to the USA three years ago and has centrally based his garage flooring
manufacturing and distribution center in California since.
Since manufacturing began in the United States, Swisstrax has been chosen by AVIS, Mini USA dealerships nationwide as
their garage flooring of choice for showrooms. Hendrick Motorsports, US Armed Forces, Ferrari, Bobby Unser Racing, Grand Am,
American Le Mans, Mini USA, Ford Motor Company, and most recently, Shelby Automobiles are just some of the clients to take
advantage of the distinctive look of the Swisstrax’s garage flooring line.
For More Information, Contact: Randy Nelson www.Swisstrax.com 760–347–2985
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