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Pro Blog

Lumber Liquidators Announces New Flooring App for the iPhone

By FAF Staff Writer, (684 words) Posted in Business on January 15, 2010
There are (39) comments permalink

Lumber Liquidators is now the second flooring company to produce an iPhone app. Lumber Liquidators announced its new iPhone flooring application on the heels of Mohawk Flooring announcing one of its own.

Flooring retailer Lumber Liquidators announces new iPhone application to help find the perfect floor.

Toano, Va. (January 14, 2010) /PRNewswire/ – Lumber Liquidators (NYSE:LL) (www.lumberliquidators.com), has announced the release of the "Floor Finder," a new iPhone– application that makes the flooring search both convenient and user friendly. The free app allows users access to nearly 200 digital samples right from their phone and brings the expertise of Lumber Liquidators, the largest specialty retailer of hardwood flooring in the U.S., into the hands of iPhone and iPod touch® users everywhere.

The highly functional app allows users to view flooring samples right on their handheld screen. This puts a wide variety of species, colors and styles at the users' fingertips without the need for bulky samples that end up being thrown away. Lumber Liquidators also gives app users flooring specs such as hardness, species and installation info. Additionally, the iPhone version has a "click to call" option to find the lowest price. Need to calculate flooring needs? The user can enter room dimensions into the "Materials Calculator," and the app will determine how much product is needed, including a waste factor.

"We wanted to help people find the perfect floor for their needs," says Tom Sullivan, founder of Lumber Liquidators. "With this new Floor Finder app, users can really compare a lot of options anywhere they carry their iPhone."

While selecting a floor can be overwhelming with so many options to choose from, the app saves the users' favorite flooring to a special section. So, even if a flooring project isn't in the plans for the near future, users can access some of their favorites whenever they are ready to move forward.

Ideas and Inspiration

Sometimes inspiration comes from seeing real customer makeovers. Users can check out the Customer Brag section within the app where Lumber Liquidators' customers can submit their before–and–after photos. If a user's photos are selected to be featured in the Brag area, that user will receive a free Bellawood Floor Care Kit from Lumber Liquidators.

Lumber Liquidators offers plenty of flooring varieties to choose from, including hardwood, bamboo, cork and laminate from premier brands such as Bellawood (featuring a 50–year warranty), Dream Home laminate, Schon engineered, Morning Star bamboo and Virginia Mill Works handscraped. The company keeps its costs down so that it can offer high–quality, name–brand flooring at the lowest prices possible. Many of Lumber Liquidators' brands come with a 25– to 50–year warranty, setting it apart from the competition.

Once the perfect flooring is selected, the Floor Finder app directs users to the store locator to find the nearest Lumber Liquidators store. In addition to store locations, detailed directions, store hours and contact information are offered. Flooring can also be purchased online at the company's Web site, www.lumberliquidators.com. People who don't have access to the iPhone app can find product information, DIY tips and order samples online, via phone or in their local Lumber Liquidators store.

Lumber Liquidators is well known for offering the best hardwood and laminate flooring at the lowest prices, but with the new Floor Finder, getting a new floor just got a lot easier–and very fun. For more information on the free Lumber Liquidators' Floor Finder app, visit the Apple® iTunes store at http://itunes.apple.com/us/app/floor-finder/id347639613?mt=8&uo=6.

The Floor Finder app was developed in conjunction with marketing and development firms Mullen and Aurnhammer.

About Lumber Liquidators

Lumber Liquidators is the largest specialty retailer of hardwood flooring in the United States. With more than 180 stores and 150 varieties of flooring, including solid and engineered hardwood, bamboo, cork and laminate, and featuring premier brands such as Bellawood (which features a 50–year warranty), Dream Home, Schön, Tranquility, Virginia Mill Works and Morning Star, Lumber Liquidators has one of the most extensive selections of prefinished and unfinished hardwood flooring in the industry.

While keeping costs down is part of the company's philosophy, Lumber Liquidators is also committed to offering high&ndah;quality, name–brand products that it stands behind with confidence. All of its products–unless specified otherwise–are high–quality, graded to industry specifications and standard flooring lengths.

For additional information, visit www.lumberliquidators.com or call 1.800.HARDWOOD.


Apple, the Apple logo, iPod touch and iPhone are trademarks of Apple.

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