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Pro Blog

Carpet One Launches E-Commerce Websites for Flooring Stores

By FAF Staff Writer, (290 words) Posted in Business on August 7, 2009
There are (26) comments permalink

Carpet One Floor & Home announces the official launch of selling flooring online through a new e-commerce platform designed for its individual stores. CCA Global Partners sees value in having its brick and mortar Carpet One floor stores sell the specific floor products and brands that are determined by the independent flooring dealers. Read more about this Carpet One Floor & Home online flooring initiative below.

Waltham, MA, August 7, 2009 – Carpet One Floor & Home has launched its e–commerce platform developed by Blueport Commerce.

With more than 1,000 locations in the U.S., Canada, Australia and New Zealand, Carpet One Floor & Home saw an opportunity to improve cross–channel sales by launching a comprehensive online platform supporting its brick and mortar stores.

Carpet One Floor & Home's individual store owners needed an e-commerce platform that could meet the unique local needs of individual stores while leveraging their massive merchandising, sales and marketing capabilities. With the new website, each store benefits from localized e–commerce while harnessing the power of the Carpet One Floor & Home brand.

"Blueport Commerce's unmatched experience with considered commerce has enabled us to offer our customers a seamless online shopping experience," said Dean Marcarelli, chief marketing officer for CCA Global Partners, parent company of Carpet One Floor & Home.

"By partnering with Blueport, we can provide our customers with localized e–commerce that connects customers with their local stores, so they can benefit from specific services and promotions as part of their online purchase process."

Developing an effective e–commerce offering can be challenging for retailers with business models like Carpet One Floor & Home – where the brand, product offerings and distribution are controlled locally by independent dealers. The Carpet One Floor & Home sites reflect each store's unique offering, generating leads as well as sample, do–it–yourself, and installed flooring orders fulfilled by these local dealers.

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I'll be interested to see how this works out for Carpet One and its dealers.

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