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The green flooring blog keeps your up to date on all things eco friendly floor related. New to green living or already an expert on the subject? This blog is the place to share information and ideas on green flooring. Exchange green tips with other flooring bloggers and learn how green flooring can make your home more environmentally friendly. To view more flooring blog posts, visit the main floor blog at FindAnyFloor.com.

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Green Blog

Avoid Greenwashing with Green Flooring Certifications

By Stacey Kosha, (274 words) Posted in Green Flooring on April 16, 2009
There are (22) comments permalink

In this blog, I will cover how to avoid greenwashing when buying green flooring by looking for various green flooring certifications. First, let’s go over some basics on greenwashing.

Available green certifications for flooring are Green Seal, LEED, EcoLogo, FSC, CRI and CRI PlusGreenwashing means that a company has produced false, misleading, or exaggerated information in order to conceal the true environmental impacts of their products and to promote a green product claim. There are several ways that a company can greenwash their products. If you are interested in buying green flooring and haven’t already read my articles Greenwashing Part I and Greenwashing Part II, I recommend you do so. These articles will give you a good basis of information to understand how flooring companies can greenwash floor coverings and other flooring products.

The easiest way to sort out which flooring products are green and which are not is by looking at the green flooring certifications that the product carries. Examples of green certifications available for green flooring include the following:

  • Green Seal Certification(which uses ISO standards)
  • Leadership in Energy and Environmental Design (LEED) Certification
  • EcoLogo Certification
  • Forest Stewardship Council (FSC) Certification
  • Carpet and Rug Institute’s (CRI) Green Label and Green Label Plus Certifications

By purchasing flooring that carries one or more of these green flooring certifications, you can avoid buying flooring that has been greenwashed. For more on these green flooring certifications that can help you avoid buying greenwashed flooring, visit FindAnyFloor’s section on Green Flooring Organizations.

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Comments (22)

Caral Swanson posted on: April 16, 2009

I knew about CRI, FSC, and of course LEED certifications but I didn't know about the rest. Good information blog about these green labels. I appreciate it. I am independent interior designer and Im a "newbie", I am always looking for good information out there on anything relating to interior design and flooring is a big part of that. For me it is anyways, I also have a history of construction behind me. Thanks for the blog gonna keep my eyes peeled for the greenwashers.

stepehene posted on: April 6, 2013

There are lots of things we used in the house that may affect our environment. We need something that is good for mother Earth. - Scott Sohr

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BentleyForbes posted on: October 14, 2014

Thanks for your tips, it help us to do green washing. - BentleyForbes

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