"Make it Right" is a housing initiative that was launched in 2007 by Brad Pitt as a post-Katrina commitment. The goal is
to build 50 green homes by December 2009 and 150 by end 2010. The project was planned to be the biggest and greenest
neighborhood of single–family homes in the world. Make it Right is a collaborative effort between Brad Pitt, Cherokee
Gives Back, William McDonaghue and partners, Steve Bing, and Graft Architects.
The selected location was the Lower 9th Ward of New Orleans that was the worst affected and completely devastated by
Hurricane Katrina. Lower 9th Ward was also the closest neighborhood to the catastrophic breech of the Industrial Canal Levee.
As of the end of September, 2009, 13 LEED Platinum homes were ready. The total of 150 planned would all be certified LEED Platinum and storm–resistant. The announcement was made by USGBC President, CEO and Founding Chair, Rick Fedrizzi at the annual Clinton Global initiative meeting recently held in New York. President Clinton applauded the
initiative and went on to say:
"In transforming the Lower 9th Ward, Make it Right is showing us how we can transform those parts of our nation that have
fallen behind the most, whether by poverty, neglect or disaster. Make it Right offers a blueprint of how to build homes that
instill pride and combine to form communities of hope and opportunity. By following the Make it Right model we can generate
the green collar jobs our economy needs to move forward and advance building practices that reduce carbon emissions, while at
the same time growing neighborhoods where families can thrive."
Rick Fedrizzi observed that Make it Right underscores the fact that their work is not about buildings but about the people
who live and work within them. He stressed the need to introduce changes into the method of building and operation of the
places in which people live, work and play. Green building transcends energy efficiency and transforms entire communities and
the lives of their members. That green buildings can be built at an affordable cost and yet be energy–efficient has
been proved beyond doubt by Make it Right.
Brad Pitt said Katarina created an opportunity for people to think more innovatively about how to build
energy–efficient green homes within the reach of financially–challenged people who most need them. However it did
not require a disaster or a hurricane for other cities to follow the example. Make it Right planned to take the message
learned in New Orleans to other cities as an example of how communities can build safe and affordable green homes. The
organization hoped it would be the rule rather than the exception.
On the occasion, and to celebrate the 150 plus planned, and 13 already completed LEED certified Platinum homes, Fedrizzi
presented commemorative plaques to Brad Pitt and Make it Right resident and Katarina survivor Deidre Taylor.