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The green flooring blog keeps your up to date on all things eco friendly floor related. New to green living or already an expert on the subject? This blog is the place to share information and ideas on green flooring. Exchange green tips with other flooring bloggers and learn how green flooring can make your home more environmentally friendly. To view more flooring blog posts, visit the main floor blog at FindAnyFloor.com.

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= New Post

Green Blog

Green Certifications Help Control Greenwashing

By FAF Staff Writer, (217 words) Posted in Green Building on May 19, 2010
There are (67) comments permalink

Many companies unethically promote their policies and products as being green and environmentally friendly. Such promotions may insinuate reductions in the use of natural resources and other practices that benefit the environment when in fact is untrue. This practice is fundamentally deceitful and amounts to unscrupulous green marketing or green PR. This is more commonly known as greenwashing, where a company produces fictitious, ambiguous and inflated information to support a green product claim and hide its true impact on the environment. These endorsements often resort to vague and general descriptions like ‘eco-friendly’, or use suggestive illustrations like trees growing out of a smoke stack to insinuate a green impact. Frequently they blow one small green attribute out of all proportion and use scientific jargon and terms to confuse or impress the reader.

Greenwashing can also enter the flooring community and bamboo flooring often is the material to fall victim. Green flooring certifications are an easy way to help determine whether a product is green or not. The following green certifications relate to green flooring and offer a clear guideline to a consumer:

  • EcoLogo Certification
  • Green Seal Certification(which uses ISO standards)
  • Leadership in Energy and Environmental Design (LEED) Certification
  • Forest Stewardship Council (FSC) Certification
  • Carpet and Rug Institute’s (CRI) Green Label and Green Label Plus Certifications

Click on green certifications for information on these and other organizations that help prevent greenwashing.


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