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Wonder what's new at FindAnyFloor.com or in the technology world in general? Visit Damien's Blog to find out. You'll get some of the latest technology news, emerging trends, and stories from our CEO's travels, businesses and life experience among several industries.

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Damien's Blog

BING Launches Visual Search at TechCrunch50

By Damien Patton, (359 words) Posted in Internet on September 14, 2009
There are (26) comments permalink

Today at TechCrunch50 in San Francisco, Bing, the 3rd most used search engine in the world, announced they are launching Bing version two with visual search.

Visual search will allow the user to visually guide their search as opposed to text, which is now the prominent type of search. One of the examples Bing used today while unveiling the product, was the purchasing of digital cameras. On most search engines entering the query "digital camera" will produce relevant text results with a set of pictures of product examples. Now, with Bing's visual search, you have the ability to continue the text search visually.

Going back to the digital camera example above, this is an example of the new Bing Visual Search. When the typical text and picture search results come up, you will see a term called "search visually" next to the pictures of the products. By selecting this the user will be able to see how many visual results Bing has as indicated by a number in the top right. In addition, you will be able to flip through the pictures with ease like a giant slide show.

What might make this visual search more powerful than those in the past is the way that you can define information in Bing Visual Search. In the camera example you can chose which cameras are the most popular based on searches by others or which are the newest products. The user can even define how many megapixels the camera needs to have, what zoom is required, and what price range the user wants to search in. The visual results in Bing change to match your criteria.

I have to admit, that I don't use Bing very much as I am used to Google, but this new feature in Bing might have me trying more searches on Microsoft's search engine. The question is, will this just be a momentary fad? Other visual searches have been tried in the past and people loved them at first but eventually went back to text such as Google. One thing is for sure, the search war is heating up again and Microsoft has just fired a big shot over Google's bow. How will Google respond?

Icon: author blog About the Author:
Damien is the Founder and CEO of FindAnyFloor.com as well as several other technolgy businesses specializing in social media and search.
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Comments (26)

SFtechguy87 posted on: September 14, 2009

I saw this at TechCrunch50 as well and thought it was cool. I havent seen it launched yet, but Bing said they were going to do today.

Damien Patton posted on: September 14, 2009

It looks like Microsoft is going to force us to have Silverlight in order to use their visual search. I am sure this is going to hurt this Bing application from being more successful.

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