Welcome Guest | Login | Register
About Damien's Blog

Wonder what's new at FindAnyFloor.com or in the technology world in general? Visit Damien's Blog to find out. You'll get some of the latest technology news, emerging trends, and stories from our CEO's travels, businesses and life experience among several industries.

December 2016
  • S
  • M
  • T
  • W
  • R
  • F
  • S
  •  
  •  
  •  
  •  
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
= New Post

Damien's Blog

The American Idol Web Traffic Factor

By Damien Patton, (651 words) Posted in Corporate on March 4, 2009
There are (49) comments permalink

American Idol TV Pop Artist Talent Show LogoDuring this American Idol season we have noticed a web traffic trend that is worth sharing with the internet community. At first we thought the drop in internet traffic during American Idol was a coincidence, but as it turns out, several weeks into the new season and the trend is holding steady. Our search engine marketing (SEM) professionals have studied this phenomena dubbed internally at FindAnyFloor.com as the "AI Factor."

Here are the facts:

  • On a normal weekday FindAnyFloor.com averages 12,500 unique visitors per day.
  • American Idol airs from 8pm EST thru 1am EST with the different time zone start times.
  • During non-Idol weekday evening hours, FindAnyFloor.com averages 25 to 35 visitors on the website at any given moment.
  • When American Idol airs, we see the website traffic dip 25 to 40% and maintain that lower rate throughout the AI viewing time.

Some SEM professionals will say that we might be just losing traffic to the website. But despite the few hours of the “AI Factor” during the week, we are actually substantially up in search engine traffic, mostly organically and direct traffic. The American Idol Factor starts on the east coast and lasts for the 2 hours that it is on rolling across the country until it comes on the west coast for an addition 2 hours.

In addition to organic search decline during American Idol we notice the same percentage decline in our Pay Per Click online advertising campaigns. Admittedly PPC is a very small portion of our daily traffic. We have learned to increase our online advertising budget on American Idol days to sustain traffic during the Idol viewing hours.

FindAnyFloor.com is the worlds most visited flooring information website. Certainly we thought that the American Idol demographic was different from our "average" site visitor. But maybe what we are discovering is that American Idol reaches broadly across a wide audience, the young and the young at heart. Here is the strange online traffic fact that we discovered. We all thought that FindAnyFloor would suffer a dramatic internet traffic hit during the Superbowl; but this just wasn’t the case. Trying not to stereotype what we could reason from this web traffic was that women (our largest gender demographic) were looking for home improvement projects while men watched the ball game. Or maybe we had a lot of traffic on our floor cleaning section trying to figure out how to remove beer stains from carpet.

In doing research on American Idol viewer demographics we were surprised to see they were very similar to our typical visitor. This year American Idol is averaging close to 30 million visitors an evening with an average viewer age of 40.3 years old. Women make up a larger part of the audience but only slightly. FindAnyFloor.com's average visitor is between 35 and 39 years of age and is split evenly with women to men.

The good news is that as soon as American Idol goes off the air for the evening, the site comes back to life and our visitor average returns. The question becomes, is this a website wide phenomena or only across certain demographics. I would assume that websites with a younger demographic than FindAnyFloor.com would see a deep reduction in traffic during American Idol, but we don’t have enough evidence of that to say it with certainty.

So what have we learned from this American Idol Factor. Well first, if we had $1.3 million for a 30 second commercial during the final, we might recoup some of our online traffic. But then again, I think $1.3 million in Pay Per Click with Google, Yahoo and MSN might get us a lot more traffic. Anyway, this is all hypothetical as our online marketing budget isn't inline with American Idol advertising costs. At FindAnyFloor.com we are all anxious to see the final this year on American Idol. Not only to see this years winner but to start getting some of our weekday evening internet traffic back.

Icon: author blog About the Author:
Damien is the Founder and CEO of FindAnyFloor.com as well as several other technolgy businesses specializing in social media and search.
image: blog cloud comment

Comments (49)

Bell Helicopter posted on: March 4, 2009

After Read This Post My Opinion Will Be Change, Because From USA We Get Heavy Traffic Comparatively Any Other Country That I Don't Know Before....

Thanks For Sharing Your Knowledge With Us....

Jackie Chandler-Hall posted on: March 4, 2009

American Idol affecting web traffic? I know it does because the foot traffic in my house stops and everyone hits the couch. I thought more than 30 million were watching but maybe that is only tv sets and since there are multiple people in front of tvs it could be more. Thanks for article as I found it on another blog post and followed it here. What is next, monitoring car traffic during that time?

Buttons posted on: March 21, 2009

I agree with your post, and I also came to the same conclusion on my own. My traffic has been dipping on Tuesday and Wednesday nights since AI began.

American Idol posted on: March 28, 2009

I plop down in front of the boob tube during American Idol and as soon as it's done I start surfing for comments.

Never miss a show posted on: April 6, 2009

Ryan Seacrest! Simon Cowell! And my sweet Paula Abdul. How can I miss American Idol. It's shocking to see how much traffic goes down on the web but I can't say I'm surprised. With all the new shows American Idol has been on TV for years and its ratings are off the charts. Im a fan of the show and admit to signing off when it's on! anyone else do the same??!

ryan posted on: April 13, 2009

Does not surprise me in the least.

jerry posted on: April 15, 2009

Seriously interesting research. Can't say it is surprising, American Idol takes over the world when it's on.

Glenn posted on: April 15, 2009

I must be one of the few who is completely uninterested in this show.
To the person who thought that there might be more then 30 million viewers (out of a pop of over 300 mill locally and 6 billion world wide) They usually calculate the average size of the home and multiply by the number of viewers I imagine.

*IVY* posted on: April 23, 2009

not that surprising. I watch American Idol too... its an addiction

bry posted on: May 18, 2009

wow. really... I wonder what the stats are right now? This Idol thing is out of control...

quintoncarso posted on: July 16, 2012

you know,I really like this article,thank you for your share,I will always come back.
GHD IV mini styler

cp1029 posted on: October 12, 2012

Buy Tinji i9220 5.3 inch Android 4.0 3G Smart Phone With WCDMA+GSM Dual SIM WiFi GPS Capacitive Touch Screen (Black) from China Android 4.0 Cell ...

kazuya posted on: October 15, 2012

We all anticipation that FindAnyFloor would ache a affecting internet cartage hit during the Superbowl, games for girls but this just wasn??™t the case. Trying not to average what we could acumen from this web cartage was that women (our better gender demographic) games for kids were searching for home advance projects while men watched the brawl game.
bike games

off the shoulder winter sweater posted on: October 22, 2012

The Till The World Ends singer - who is currently a judge on The X Factor USA - is working out like crazy to shape up for their big day which is said to be taking place within weeks of the current series of the reality TV show finishing. off the shoulder winter sweater

vicky21 posted on: October 28, 2012

Aqui é a realidade cartage aberrante online que descobrimos. Nós todos antecipação que FindAnyFloor iria doer um cartage internet afetando atingido durante o Superbowl, jogos de moto mas isso só foi o caso. Agravante não a média o que podíamos perspicácia deste cartage web foi a de que as mulheres (nossa demográfica melhor género) estavam à procura de projetos avançados em casa, jogos de sinuca enquanto os homens assistiram ao jogo briga. Ou talvez nós tivemos um monte de cartage em nossa área de faxineira sótão agravando a ascender para fora como para abolir as manchas de cerveja de tapete.

Tiffany And Co posted on: November 13, 2012

Numerous designs and versatile colours of Canada Goose UK clothes make the buyers having wonderful options.Architectural elements in our Louis Vuitton Official Website are fused with the youthful and exotic flair of bold shades.The interplay of light and cut Tiffany And Co Outlet can render effects that underscone the character of the architecture and create individual atmospheres.You could feel the top quality with hands promptly while you touch a Louis Vuitton UK. Pay attention that each LV bag is well-produced and meant to last for a lengthy time.

Louis Vuitton posted on: November 13, 2012

There are some pictures of the newest Moncler UK jackets on the internet.You'll definitely find at least one accessory design in Louis Vuitton Outlet Store which suits your preferences.Louis Vuitton Outlet is the perfect place for perfect Louis Vuitton products. At here, you can buy the best quality Louis Vuitton handbags, shoes, sunglasses and wallets. All items are triple-checked before they're delivered to you and make sure that the product don't have any flaw.The most important thing is that you can wear Canada Goose UK mens vest in the winter, slightly to chase fashion.

emmaherry posted on: January 31, 2013

I would free pass4sure Exams latest like to appreciate 220-702///642-874///642-447 this beautiful blog post. Thanks for everything.

Free Wii Points posted on: April 9, 2013

Nice post.Thank you for taking the time to publish this information very useful! I've been looking for books of this nature for a way too long. I'm just glad that I found yours
Free Wii Points

coachkors posted on: October 28, 2013

Lovelorn boy just graduated soon, Coach Factory Online, because the girls went to another city to work, even though its just how diverse communication tool, http://www.laurenpoloralph.com/, but one city and another city, Coach Purses Outlet, destined to exist a certain distance, MCM Bags Outlet Online, heart to heart communication suddenly become so difficult, boys want is the most pure feelings, http://www.guccishoesofactory.com/, not too little, Coach Purses Outlet Online, the other one is a girl, http://www.mmonsterheadphones.net/, has be

John posted on: November 7, 2013

That is why, designer handbags uk in the work of the 80, Breitling replica watches started appearing in the market. These replica watches are carefully crafted timepieces, close to the original Breitling watches affordable. These replica watches would fit any Movado watches leather strap individual who appreciates style technical reliability. Breitling replica watches come in giant variety of design colors. Those models of Breitling that are most often replicated include Breitling Sports, For that you Celine Replica Handbag need to carryover out proper research to find the net company that is best for you offers high quality exact replica watches. Because a replica watch from a reliable source can last a lifetime, without burning your pockets.

Canada Goose posted on: November 29, 2013

Canada Goose, ugg, canada goose, ugg, ugg, moncler, ugg, ugg, nike air max, moncler, moncler, moncler, moncler<

Kitson posted on: February 4, 2014

http://hacker-software.net

O'Reilly posted on: March 21, 2014

https://www.youtube.com/watch?v=7diJiPL4Qxs

Croll posted on: March 27, 2014

http://www.lgbtinclusiveasia.org/buy-facebook-likes/

Babcock posted on: April 15, 2014

http://addtokorea.co.kr/index.php?document_srl=61220&mid=notice2

McCarron posted on: July 8, 2014

http://sellgoldny.com/

Batista posted on: August 15, 2014

http://hebu.it/mediawiki/index.php?title=Cleaning_company_names_California

Loewenthal posted on: November 26, 2014

http://subwaysurfers-cheat.blogspot.com

Kibble posted on: December 10, 2014

http://moyashi.flyne.net/guestbook/

Dial posted on: January 9, 2015

http://mcpr.me

Thomson posted on: April 9, 2015

http://clickforu.com/blog/1608451/how-to-get-low-cost-internet-access/

Butters posted on: May 13, 2015

http://school.kikifamily.com.tw/userinfo.php?uid=450905

check cashing spring-valley posted on: June 7, 2015

It's very nice website. I will search this page again & again great list. I appreciate your efforts to bring such a huge list for us. Great list for those who are looking for blog commenting sites check cashing spring-valley Your blog provided us with valuable information to work with. Thanks a lot for giving out.

greetae posted on: September 23, 2015


Apabila kalian tertarik supaya mampu menyulam alis dgn mahir maka saya sarankan belajar di Kursus Sulam Alis.
Dan apabila kamu mau sewa mobil yg hemat dapat saya sarankan diSewa Mobil
Kemudian,buat kalian yg tengah mengalami masalah pada pemanas air dikawasan kalian lalu servicelah di Service Wika di Jakarta Selatan.
Kamu mau mengoper sesuatu di seluruh dunia? Silahkan baca ini Jasa Kargo Logistik.

Hutcheson posted on: September 28, 2015

https://answers.yahoo.com/question/index?qid=20150912091953AAPTCq8

agen ibcbet posted on: November 2, 2015

If you love betting then visit at at http://arenabetting.com and become one of gamblers all over the country and receive some bonuses. We also give tips on how to play especially for newbies.agen ibcbet

prodotti naturali per avere un e posted on: May 5, 2016

Attractive web log post! It’s like there square measure explicit a lot of pleasurable opportunities before for everybody they will inspected your website. These days follow-up prodotti naturali per avere un erezione sempre pronta All the simplest designed for writing.

icon: cloud post

Talk back - leave a comment

Post a Comment

Post a Comment

  • email a friend
  • delicious
  • digg
  • facebook
>