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Wonder what's new at FindAnyFloor.com or in the technology world in general? Visit Damien's Blog to find out. You'll get some of the latest technology news, emerging trends, and stories from our CEO's travels, businesses and life experience among several industries.

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Damien's Blog

How Floor Consumers Use Search Engines | Big Bobs Flooring Conference

By Damien Patton, (172 words) Posted in Corporate on January 21, 2010
There are (100) comments permalink

This week I am speaking at the annual Big Bobs Flooring Conference held in Chattanooga, Tennessee. Big Bobs is a large flooring store chain with over 50 locations in the US.

My speech and presentation will be centered on how flooring consumers use search engines. From industry to industry most consumers have the same search habits, but there are a few differences for those consumers who search for flooring. Once these small nuances are known, flooring retailers such as Big Bobs can better target potential customers and entice them to visit their local flooring stores.

My presentation is based on several tests that FindAnyFloor.com has conducted over the last two years that have monitored the search behavior of flooring consumers. In addition I am drawing from online statistics gathered from several analytics programs, including Hitwise.

I will cap off the speech with the results from a new flooring consumer search behavior test. In December we finished a test where we tracked 30,000 individual flooring consumers, how they used the internet to search for flooring, where they shopped afterwards, and how they connected their online and offline flooring buying experiences.

Icon: author blog About the Author:
Damien is the Founder and CEO of FindAnyFloor.com as well as several other technolgy businesses specializing in social media and search.
image: blog cloud comment

Comments (100)

Mark Thomas posted on: January 21, 2010

I won't be there to hear it but would be very interested in a recording or some highlights of your research. Thanks!

Rebecca Davis posted on: January 23, 2010

Hi,

I would love to hear your speech too! Are you coming to Wisconsin or perhaps Chicago? Otherwise, will you post it online?

Damien Patton posted on: January 25, 2010

Thank you Mark and Rebecca for your interest.

I have received a few e-mails asking the same. Right now we are looking at putting something together and posting it online or perhaps putting the speech up on YouTube.

Until then, feel free to ask questions.

Asdghojan posted on: February 18, 2010

having a rug site myself where I promote Persian rugs, I found your article on bamboo flooring very interesting. I also promote natural rugs such as bamboo, sisal ect... If you are interested in affiliate marketing, you have my site. I wish I could come to your conference. It sounds very interesting.

Zen posted on: June 11, 2011

Likewise, let us know when you get the You Tube video posted on your insights into how consumers search for flooring. Currently working with a client in flooring biz and this will be helpful...
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