This blog post is a follow up to the "Changes to Google Organic and Paid Search Results Affects Most Industries." Just days after Damien posted the aforementioned blog we saw some other testing by Google for even more Pay Per Click (PPC) ad layouts. The Google PPC ad testing we witnessed was again for a flooring related search phrase, which was "laminate floor stores" (without the quotes). We were using IE7 and this time we saw three different variations of new product image PPC ads as described below.

The first ad layout that we saw looked like a traditional PPC ad, but had an option for the user to click on "view product." In the other blog post we only saw this type of Google PPC ad test using the FireFox 3.5.2 browser, but not IE7. This type of ad layout is probably for Google to see how many users will actually click to expand the ad vs. showing an ad with the product images already displaying.

Once we clicked the "show products" link, three product images, links, and short descriptions displayed (see below). This seems like a lot of information as it pushed the rest of the PPC ads down below the fold.

So today, for good measure, I decided to do another search in Google for "laminate floor stores" using IE7 and saw a totally different layout of the new product image PPC ads. This time the images of the products were already displayed and did not require me to click anything. This new ad testing I witnessed today only had 2 products displayed, the products were showing side by side instead of stacked vertically and the ad had no description or title for the individual products (see below).

As Google continues to test the new Pay Par Click ad layouts, we will continue to observe and analyze the new ads. It will be interesting to see what ad format Google decides to go with, if not all of them. We will keep you posted with any new information about the new PPC ads as we see them or as the information becomes available. One thing is for sure, if these new PPC ads become available to all AdWords advertisers, it will dramatically affect PPC advertising for most industries.