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FAF Blog

Color-Crown Corporation

By FAF Staff Writer, (453 words) Posted in Concrete Flooring on December 30, 2009
There are (64) comments permalink

Color–Crown Corporation was founded in 1971 with its headquarters in Tampa, Florida. The founder Robert Cole spent almost a decade in perfecting materials and techniques in his pursuit for permanent applications of color coatings to concrete decks. When Cole was satisfied that the materials and techniques were perfected, the company set about creating a network of dealerships across the country. Many of the basic procedures set out by Color–Crown in the pioneering days, are still in use in the decorative concrete industry today. The company manufactures concrete coatings products under the brand name STARDECK. These unique coatings have been at the forefront of the industry and set the industry standard for over thirty–five years.

STARDECK products are a formulation of cementitious materials, color pigments and an acrylic base. The surfaces are tough and durable, resistant to oil, grease, acid and chemicals, and does not allow the formation of mildew. The surface is able to withstand all environments including sun, rain, heat, cold and salt and prevents the penetration of foreign substances. The surface is also slip resistant which makes it ideal for pool decks, driveways, lanais and walkways.

The company has in place a unique training program for entrepreneurial applicators and dealers interested in starting their own decorative concrete coating business. A one–day course covers the STARDECK I and STARDECK II systems. An intensive four day program goes in–depth into thirteen systems comprising installation of STARDECK products, business operations and marketing of the entrepreneur’s company. The company makes no charge other than a nominal deposit which is refunded with the first order of value of $2500.

Color–Crown offers a host of innovative and advanced software to assist their entrepreneurs in meeting business needs. Some of these are:

  • StarVision: Virtual imaging software. An applicator can take a photograph of a prospective customer’s project and superimpose a computerized image of what the project will look like at completion. It is an invaluable visual aid to assist an independent installer to illustrate to a homeowner the difference using various coatings in the company’s product range.
  • Stardeck Estimator: Estimating software that generates materials lists, proposals, contracts and purchase orders.
  • Weekend Makeover CD: Allows a customer to see on TV what the company’s products can do to beautify their concrete surfaces. This was recorded live on television for the Weekend Makeover Show.

Color–Crown has a wide range of STARDECK products, some of which are:

  • STARDECK I, which is a slip–resistant coating that can be applied over concrete flooring. It requires no sealant and is available in all colors and a variety of designs.
  • STARDECK II is the ideal solution for driveways, garages, car ports, walkways, patios and lanais.
  • STARDECK III is perfect for high–traffic areas and can be applied over existing concrete.
  • STARDEK Paver Saver, which is a protective sealer formulated to protect and restore expensive flooring surfaces year after year helping them maintain their original pristine appearance.
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