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FAF Blog

Rhino Tests Mohawk SmartStrand Carpet with Triexta | The SmartStrand Challenge

By FAF Staff Writer, (525 words) Posted in Carpet on August 18, 2009
There are (29) comments permalink

Mohawk Industries has teamed with The Birmingham Zoo to put its SmartStrand® with DuPont™ Sorona® carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk will install SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo's only Eastern Black Rhinoceros, leaving it there for two weeks.

"Ricko the Rhino" – not your typical 12–year–old! – is a bold opponent for the SmartStrand Challenge. Once the SmartStrand carpet has been installed, Ricko will live as usual in his enclosure, eating, sleeping, rolling his 50–pound ball around and doing things that just come naturally to a 2,800–pound rhinoceros. All on Mohawk's SmartStrand carpet!

Four day– and night–vision webcams will be strategically placed throughout the enclosure to capture his life on the carpet. The public is invited to check in on Ricko throughout the SmartStrand Challenge via its website: www.smartstrandchallenge.com. Watch Ricko as he romps and tromps around in his enclosure, giving Mohawk's SmartStrand carpet a run for its money.

"We feel so confident about the Mohawk SmartStrand carpet with triexta fiber that we wanted the public to be able to check in on the Challenge anytime, day or night," said David Duncan, Mohawk's Vice President of Marketing. "This will be the perfect demonstration of its durability...if SmartStrand can stand up to this wildlife, it can certainly stand up to your wild life."

Visitors to The Birmingham Zoo and the SmartStrand Challenge website will have the opportunity to purchase t–shirts or plush rhinos created specifically for this event. Profits will be used to support both The Birmingham Zoo and the International Rhinoceros Foundation (IRF).

SmartStrand triexta carpet made with DuPont Sorona is a sustainable flooring option that is also luxuriously soft. Bio-PDO®, which is made from corn sugar and is a renewable resource, makes up 37 percent of DuPont Sorona. Additionally, SmartStrand with DuPont Sorona provides superior stain resistance due to the way it's engineered. Stain protectors are built–in the carpet fiber and will never wear or wash off. SmartStrand carpet will even resist discoloration from bleach.

To go along with the new SmartStrand carpet wtih triexta, Mohawk brought in Chip Wade, designer, expert craftsman and carpenter and cast member of Home & Garden Television's (HGTV) TV shows "Curb Appeal" and "Designed to Sell." As the Mohawk SmartStrand celebrity spokesman, he also wanted to be part of the SmartStrand Challenge. Chip has designed and renovated both Ricko's public viewing area and his indoor enclosure with designs that were inspired by Ricko himself. Ricko's visitors will enjoy seating while surrounded by vertical shading in the shape of rhinoceros horns ranging from three to 12 feet tall.

About Mohawk Industries:

Mohawk Industries has been a trusted name in carpet for more than 130 years and is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet (including SmartStrand carpet with triexta), ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal–Tile, American Olean and Quick–Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

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Comments (29)

Mark posted on: August 18, 2009

If it's a real rhino in a real zoo and it's really using Mohawk SmartStrand, then it's really an incredible test.

Bill posted on: August 20, 2009

what an amazing test. I knew triexta carpets were pretty cool but wow.... this is pretty incredible. I agree with Mark. Smartstrand passes my test.

Janie posted on: August 25, 2009

is this for real? This really is the perfect test for flooring durability as Mohawk has stated. I can't even imagine what my two kids could do to a carpet nevermind a rhino... something to think about. :)

Michelle posted on: August 31, 2009

When will we get to see the actual clean up of the carpet? I'd really be interested to watch how it cleans up. Will they just hose it off with water?

Rachel posted on: September 23, 2009

I have had SmartStrand carpet for 2 years and I have several spots I can't get cleaned. I rented a professional steam cleaner and had to go over and over the same areas to get stains out. Some of them just wouldn't come out and now my house stinks of wet gross carpet!

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