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FAF Blog

Mohawk SmartStrand Challenge

By FAF Staff Writer, (529 words) Posted in Carpet on April 15, 2010
There are (47) comments permalink

Mohawk is confident their SmartStrand® carpet can stand up to anything. SmartStrand has already proven it can stand up to a 2,800 pound rhino and now it will take on almost 100,000 people in a few short days. In a recent press release, Mohawk announced their latest carpet challenge.

DALTON (April 12, 2010)—Can SmartStrand® with DuPont™ Sorona® carpet handle 90,000 people in just eight days? Mohawk is putting SmartStrand with DuPont Sorona to the test again--at one of the most visible sporting events in the nation.

From April 10–18, Mohawk is participating in this year’s Family Circle Cup Women’s Tennis Tournament, held in Charleston and Daniel Island, SC. One of the richest and most traditional events in women’s professional tennis, the Family Circle Cup attracts more than 90,000 people to watch many of the world’s best players, including Serena Williams, Maria Sharapova, Victoria Azarenka, and Caroline Wozniacki.

Mohawk will demonstrate the durability of SmartStrand carpet made with DuPont Sorona renewably sourced polymer by carpeting the stadium entrance and exit walkways, subjecting it tremendous foot traffic and soiling over the course the week.

Each night, the SmartStrand with DuPont Sorona carpet will be cleaned (except for one strip, which will be used to show the soil accumulated) to showcase the high–traffic resiliency and the stain protection that doesn't wear off. And throughout the week, Mohawk will be providing website, Twitter, and Facebook updates about the tournament and the performance of SmartStrand with DuPont Sorona carpet.

During the tournament, fans and spectators can visit a Mohawk exhibit booth featuring SmartStrand Sorona on sponsors row. In addition to information and plenty of SmartStrand to touch, Mohawk will be offering giveaways and special events throughout the week.

On Wednesday, April 14th, Mohawk presents Mohawk Family Night taking place on the Grand Lawn. Mohawk will treat kids 16 and under to free admission when accompanied by an adult. HGTV Contractor and Mohawk Handyman Chip Wade will help ring in a night of fun and family–friendly activity. Events from 4–7 pm include the “Mess–Makers Challenge,” with events like “Bowling for Disaster,” “Red Punch Relay,” and “Balloon Toss” with mustard filled balloons. All activities will take place on SmartStrand with DuPont Sorona carpet and are expected to leave a spectacular mess to clean up.

After the events, Chip Wade will lead an on–site clean-up of this very same SmartStrand carpet, to prove just how remarkable it is.

“Last year, we subjected SmartStrand with DuPont Sorona to a 2,800 lb. rhino and massive amounts of soiling, and it came away looking brand new,” said David Duncan, Vice President of Marketing for Mohawk. “Now at the Family Circle Cup, we wanted to demonstrate not just SmartStrand’s easy cleanup, but also its ability to handle the toughest traffic situations. If SmartStrand with DuPont Sorona can stand up to 90,000 people, it can stand up to your family.”

To learn more, visit www.mohawkflooring.com.

# # #

Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal–Tile, American Olean and Quick–Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.


image: blog cloud comment

Comments (47)

Bonnie posted on: April 15, 2010

Can I make my own SmartStrand contest? "Don't whine about wine" challenge. Sounds like this carpet can handle wine too although I make sure to never spill a drop. If they are doing punch and mustard, this stuff must be pretty incredible. I'll have to look into it next time I need new carpet.

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It is a great problem of every house, so this one may be the great solution. Thank you very much for sharing such kind of information. I think this is very important to have pros and the cons of every flooring type. And one think I would like to
share that keep cleaning and keep refreshing of flooring is also hectic job.


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What a great idea to demonstrate the durability of your carpeting products.

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